Amazon.com is set to launch a new section on its shopping site for inexpensive items shipped directly from Chinese warehouses to overseas customers. This move, revealed in slides shown to Chinese sellers, is Amazon's robust response to the increasing popularity of bargain sites like Temu and Shein. The new marketplace will offer unbranded fashion, home goods, and daily necessities, promising delivery within 9 to 11 days. Sellers on this platform will have the flexibility to select products and pricing, enabling them to test new items in small batches. By tapping into this market, Amazon aims to provide customers with more choices, competitive prices, and enhanced convenience. Although details about customs duties remain unclear, this new initiative underscores Amazon's relentless pursuit of innovation and partnership opportunities to meet evolving consumer demands.