Apple has finally embraced generative artificial intelligence (AI) after a long wait, announcing the big news at the Worldwide Developer Conference. The new Apple Intelligence system, set to revolutionize platforms and revamp Siri, will initially be limited to iPhone 15 Pro and Pro Max users and only available in U.S. English. This means that the vast majority of iPhone users will miss out on these groundbreaking features, as the system gradually expands to other devices and languages over the next year. The new Siri, offering improved understanding and capabilities, will not be accessible on smartwatches, smart speakers, or Apple TV at this time. Despite promising functions like summarizing documents and generating emojis, the full potential of Apple's generative AI push will take years to materialize, leaving tech analysts projecting minimal immediate impact on iPhone sales.