Apple has finally embraced generative artificial intelligence (AI) after almost two years, as announced by CEO Tim Cook at the Worldwide Developer Conference. However, the new Apple Intelligence system will only be available to users of the iPhone 15 Pro and 15 Pro Max, with limitations based on language compatibility. This update, including a revamped Siri, will leave over 90% of current iPhone users in the dark unless they upgrade their devices. The new features, including document summarization, message suggestions, and image creation, will reshape how users interact with their phones, tablets, and computers with Apple processors. Despite promises of improved user experience, the full potential of Apple's generative AI may take years to fully implement, disappointing some tech analysts. As Apple moves forward with this technological leap, questions remain about accessibility, language support, and the impact on device sales.