Apple's new generative AI technology, Apple Intelligence, has sparked controversy within the creative community due to the lack of transparency around the training data used to power the AI model. Artists and creators are concerned about how Apple collects the data and have criticized the company for not disclosing the sources of the information. The training data, which includes billions of images, has been gathered from various sources on the internet without consent or compensation. This has led to accusations of copyright infringement and lawsuits against generative AI companies, including Apple. Despite claims of a more privacy-focused approach, Apple has faced criticism for its data gathering practices, with some creatives feeling betrayed by tech companies prioritizing profits over ethics. The debate highlights a broader issue of trust and transparency between creatives and technology companies that provide tools essential for their work.