'Apple rumored to unveil partnership with Google Gemini in upcoming fall announcement'
Tech & AI | July 1, 2024, 10:43 a.m.
Apple is set to announce a new AI model other than ChatGPT to integrate with its devices this fall, including Google Gemini. This move has long been anticipated, with rumors circulating around Gemini's inclusion in iOS 18 chatbot features. Additionally, Apple is rumored to be considering a partnership with Anthropic in the future as part of its Apple Intelligence initiative, which aims to generate direct profits from AI services. While Meta's Llama chatbot was dismissed for not meeting Apple's standards, the company is looking to make AI a key revenue stream, possibly through subscription-based features. However, the full rollout of Apple Intelligence may take time, with initial availability limited to the iPhone 15 Pro and Pro Max models. The success of these AI features in driving iPhone upgrades remains uncertain, but Apple stands to benefit from in-app purchase cuts from AI partners' chatbot subscriptions in the meantime.