Chanel shook the fashion world by announcing the departure of Virginie Viard, Karl Lagerfeld's successor as artistic director. Despite facing criticism for her collections, Viard's five-year tenure saw Chanel's sales soar to nearly $20 billion in 2023. In a short statement, Chanel praised Viard for revitalizing the brand's codes while honoring its creative legacy. With no new designer named, Viard's exit marks the end of an era at the renowned luxury house, the second-largest in the world. Viard, who succeeded Lagerfeld in 2019, was known for her understated style and close collaboration with the legendary designer. Lagerfeld saw her as his essential partner, bringing a sense of continuity to a brand he had long shaped. The departure of Viard signals a new chapter for Chanel, leaving industry insiders eager to see who will fill her influential role.