Cruise, the autonomous car company owned by General Motors, has appointed Marc Whitten as its new CEO in an effort to restart its driverless taxi service following a tragic accident that led to the grounding of its entire fleet. Whitten, a former executive at Unity and Microsoft’s Xbox division, aims to restore Cruise's reputation and regain the trust of regulators and the public. After the suspension of its permits by California regulators and the resignation of its former CEO, Cruise is working to resume driverless operations with safety measures in place. Whitten envisions a future where transportation is safer and more accessible, and is focused on making rapid progress towards that goal. Despite facing challenges, Cruise remains committed to innovation and is testing its driverless cars in multiple cities with the eventual goal of fully driverless operations.