Deion Sanders, also known as Coach Prime, made a strong impression at the Big 12 Media Days in Las Vegas. Despite a 4-8 season, Coach Prime's charisma and endorsement deals have made him the face of the conference. Coach Sanders has captivated audiences with his unapologetic and confident demeanor, earning praise from fellow coaches for his honesty and self-assurance. While some may question his coaching abilities, there is no denying his star power and entertainment value. His son, star quarterback Shedeur Sanders, and standout Travis Hunter add to the excitement surrounding the Colorado team. Coach Prime faces high expectations and pressure to succeed, especially with a tough schedule ahead. Whether he can translate his flashy style into on-field success remains to be seen, but one thing is certain - Deion Sanders knows how to command attention and keep the spotlight on him and his team.