Apple (AAPL) experienced a significant surge in global PC shipments, with a remarkable 20.8% year-over-year growth from Q2 2023 to Q2 2024, according to data from International Data Corporation (IDC). Despite this growth, Lenovo (0992.HK, LNVGF) maintained the top spot in market share of shipments, followed by HP Inc. (HPQ) and Dell Technologies (DELL). Morning Brief hosts Seana Smith and Brad Smith analyzed these numbers and highlighted Apple's strong performance in the PC market, with shares up over 20% year-to-date. While Apple continues to innovate with investments in AI and upcoming iPhone releases, the competition, including Acer Group, is also seeing growth. As Apple looks towards the holiday season and the future, the question remains whether their recent software developments will translate into increased demand for PCs.