Erika Lust, a renowned erotic filmmaker, challenges the harmful norms of the porn industry by creating ethical and sex-positive adult cinema through her studio, Erika Lust Films. With a focus on female experience, consent, and liberated sexuality, Lust aims to change the narrative around sex on screen. In a post-#MeToo era, Hollywood is adopting intimacy coordinators to ensure safe and respectful intimate scenes, following Lust's advocacy for on-set support. As industry heavyweights, like Kate Winslet and Zendaya, praise the role of intimacy coordinators, Lust emphasizes the need for greater recognition and standardization of this vital role. Through her work and advocacy, Lust aims to create a safe and inclusive environment in the entertainment industry, challenging traditional power dynamics and advocating for systemic change.