Samsung recently took to Twitter to “trash talk” Apple during the launch of iOS 18. In a series of tweets, Samsung criticized Apple’s marketing strategy, claiming they are jealous of Apple’s innovation. Samsung implied that their Galaxy takes better photos than the iPhone, sparking controversy. While Samsung tries to paint Apple as the villain, they often seem to follow in Apple’s footsteps, with their latest Galaxy Buds Pro 3 and Galaxy Watch Ultra resembling Apple’s designs. Samsung’s attempts to emulate Apple’s business model have been met with mixed reactions. Despite Samsung’s efforts to discredit Apple, many users point out flaws in Samsung’s own practices, such as slow camera upgrades and laggy software. In the end, the rivalry between Samsung and Apple continues, with both companies attempting to outdo each other in the tech industry.