Sam's Club has recently announced an increase in their minimum purchase requirement for free shipping, causing dissatisfaction among customers who are already paying for a membership. This decision reflects the growing pressure on retailers to balance increasing operating costs. The move by Sam's Club adds to the ongoing debate regarding the value of membership fees and the benefits that should come with them. As consumers continue to seek convenience and affordability in their shopping experiences, retailers must navigate the delicate balance between profitability and customer satisfaction. NBC's Brian Cheung covers the story, shedding light on the challenges faced by companies in today's competitive retail landscape.