'Snapchat AI technology transforms prompts into innovative lenses'
Tech & AI | June 19, 2024, 4:43 p.m.
Snapchat is unveiling an on-device AI model that will revolutionize augmented reality (AR) by allowing creators to transform users' surroundings with custom lenses. This new model will enable users to turn text prompts into unique lenses, giving them the ability to experiment with different looks and share them with friends. With the upcoming rollout of lenses using this new model, creators can expect to begin incorporating it into their creations by the end of the year.
In addition to this groundbreaking AI model, Snapchat is introducing a suite of new tools within Lens Studio that will simplify the process of creating custom AR effects. These tools include face effects that can completely alter a user's face based on a prompt or image, as well as the Immersive ML feature that realistically transforms the user's face, body, and surroundings in real-time. Other AI tools on the horizon will allow creators to generate 3D assets, create face masks, textures, and even develop 3D character heads that mimic user expressions. Snapchat's innovative advancements in AR are sure to bring new levels of creativity to its platform.