Shopify merchants can now tap into Target's massive customer base through a new partnership, offering sellers the opportunity to join Target Plus, the retail giant's third-party marketplace. Target is the first major retailer to team up with Shopify, allowing its merchants, like True Classic and Caden Lane, to reach physical store shelves. Target Plus, launched in 2019, features products from brands like Crocs, Maui Jim, and Timberland but currently falls behind competitors like Amazon and Walmart. By expanding its marketplace through this collaboration, Target hopes to boost sales and diversify its offerings. The decision to partner with Shopify comes after Target reported a decline in sales, indicating a need for strategic growth. This move aims to leverage Shopify's network of over a million sellers to revitalize Target Plus and improve overall performance in the highly competitive retail market.