Executives and celebrities converged on the Sun Valley Conference, offering a glimpse into their unique style. Dubbed the 'summer camp for billionaires,' the event typically has a relaxed dress code featuring vests and casual attire. This year, attendees stood out with bold fashion choices including red accents, gold accessories, and colorful glasses. The conference, a hotspot for tech, media, and finance leaders, is a hub for networking, dealmaking, and leisure activities like golf. The annual event in Idaho's Sun Valley attracts industry leaders looking to connect and collaborate. Subscribe to Business Insider for exclusive access to stories like this one and stay informed on the latest news in markets, tech, and business. Join as an Insider to dive into this article and more.