Adobe AI Controversy Sparks Employee Backlash: Avoiding IBM's Mistakes

Tech & AI | June 12, 2024, 11:44 p.m.

Adobe faced backlash from artists and designers after vague wording in its updated Terms of Use implied it would analyze customer content for AI training. Despite clarifications in blog posts, internal Slack channel conversations revealed employee dissatisfaction with the company's response and calls for improved communication with customers. The controversy highlights concerns over the use of generative AI technology and the potential impact on creators. Adobe employees emphasized the need for a long-term communication strategy and addressing misinformation spread on social media. While Adobe plans to update its Terms of Use by June 18 to clarify its stance, employees suggest a deeper review of communication practices to avoid similar controversies in the future. The incident serves as a reminder for companies to prioritize clear and transparent communication with customers to build trust and prevent misunderstandings.