Amazon is set to introduce a more advanced, AI-supercharged version of Alexa that may come at a monthly cost of $5 to $10 on top of a Prime membership. This upgraded version aims to revolutionize the voice assistant experience by allowing users to make multiple requests in a single prompt and learn from user interactions to create personalized routines. The paid version of Alexa is expected to launch in August and could offer features like shopping advice and automating tasks based on user preferences. Despite the introduction of a paid tier, Amazon plans to continue offering a free version of Alexa with new generative AI features. This move reflects the company's commitment to providing innovative and personalized assistance to its customers through ambient, Alexa-enabled devices worldwide.