Amazon, the world's largest online retailer, is responding to pressure from environmentalists by replacing plastic air pillows in its packaging with recycled paper filler. This move will prevent the use of nearly 15 billion air pillows annually in North America alone. This effort is Amazon's largest plastic packaging reduction initiative to date. The decision comes amidst growing concern over the environmental impact of plastic packaging, especially as online shopping becomes more prevalent. This shift in packaging materials reflects a broader trend of companies reevaluating their use of plastic and making strides towards more sustainable practices. As consumers become more environmentally conscious, companies are increasingly under pressure to reduce their carbon footprint and alleviate the burden that their packaging waste places on landfills.