Amazon founder Jeff Bezos is set to sell a further $5bn of Amazon shares following the company's record high stock market value. This comes after an earlier announcement in February where he sold shares worth $8.5bn, marking the first time since 2021 that he had sold shares. The decision to sell comes as Amazon's shares have risen by over 30% this year, driven by expectations of increased earnings in cloud computing due to growing AI demand. Despite Amazon's recent successes, it lags behind major tech firms like Nvidia, Apple, and Microsoft in valuation. Bezos, who founded Amazon in 1994, has shifted his focus to other ventures like Blue Origin, a rocket company. Currently the world's second richest person, Bezos continues to play a significant role in Amazon as its executive chair and largest shareholder.