Amazon's 10th Prime Day event is set to take place this week, offering millions of deals across a variety of categories such as electronics, kitchen, apparel, and beauty. The two-day summer sales event begins on July 16th at 12:01 a.m. PDT and runs through July 17th, with early access for Prime members. Brands like Nordic Track and Poppi Prebiotic Sodas are already offering deals, with influencers dropping deals on products since July 8th. Amazon Vice President Jamil Ghani stated that Prime Day celebrates the value provided to members throughout the year, with millions of deals across 35+ categories and discounts on Amazon Devices, entertainment, groceries, and more. Last year, customers saved nearly $24 billion through deals and coupons. Prime Day 2023 alone saw over $2.5 billion in savings for Prime members. Exclusive deals include discounts on Amazon devices and entertainment subscriptions, while Prime membership costs $14.99 per month or $139 per year. Students and young shoppers can subscribe at discounted rates. Eligible shoppers can sign up for a free 30-day trial to access Prime Day deals.