Amazon's highly anticipated 10th Prime Day event is set to kick off on July 16, offering exclusive access to millions of great deals for Prime members. Brands like Clinique, Allbirds, and Kiehl's will be featured, with new deals dropping as frequently as every five minutes. Members can expect continued surprises throughout the event, encouraging frequent visits to find their favorite deals. This year, invite-only deals make a return, allowing Prime members to request exclusive access to deals expected to sell out quickly. Top picks include discounts of up to 40% off Sony Wireless Headphones and up to 30% off Peloton products. With such a diverse range of offerings, Prime members are sure to find something that catches their eye during this exciting shopping event.