Apple's decision to use different chipsets in their iPhones, with the Pro models receiving newer technology while standard models are left with older chips, has been a misstep. This strategy has led to issues, culminating in the exclusion of new Apple Intelligence features on all but the iPhone 15 Pro and Pro Max. This failure to provide equal technology across models has created a marketing problem, with some Android phones surpassing iPhones in performance benchmarks. The limitation of Apple Intelligence to only the latest Pro models further highlights the brand's misstep. While future iPhone 16 models are rumored to have widespread A18 Pro chip integration, the lack of Intelligence support for current models reveals a flawed approach to product differentiation. Apple's mishandling of chipset distribution has hindered innovation and left consumers wanting.