Apple is taking a slow and deliberate approach to rolling out its artificial intelligence (AI) technology, according to Bloomberg News. The tech giant announced that Apple Intelligence won't be available for developers to test until late summer, with a preview coming this fall. Initially, it will only work on select devices and in American English. This strategy, a departure from Apple's usual WWDC debut, allows for a more flexible timeline and enables engineers to focus on specific features before moving on to others. The goal is to transform how consumers interact with their devices and potentially revolutionize shopping experiences. By starting with American English, Apple can devote more time to training AI models in other languages. The integration of OpenAI's ChatGPT will also allow Apple devices to handle customer inquiries, process orders, and offer product recommendations. Experts predict that as consumers become more reliant on AI, their expectations for automated and intuitive services will increase.