Apple's Challenge in Convincing Consumers of the Benefits of the New, Affordable Vision Pro
Tech & AI | June 24, 2024, 12:54 p.m.
Apple's $3,500 Vision Pro VR headset is struggling to find its place in the market, despite offering top-notch visuals and hand tracking. The high price tag has hindered its success, leading Apple to consider releasing a cheaper version next year at a cost of $1,500 to $2,000. However, to cut costs, Apple may need to remove key features that set the Vision Pro apart, potentially making it less competitive against the Meta Quest 3. The new version, codenamed N107, may have a less powerful chip and reduced capabilities, while the future N109 model aims to improve comfort and processing capabilities. With Apple still committed to its AR ambitions, the company faces challenges in creating a compelling and affordable VR headset that can compete in the fast-evolving market.