Apple's devices are now built to last longer, leading to a decrease in the frequency of customers upgrading their devices. This shift in consumer behavior is pushing Apple to prioritize its artificial intelligence efforts, according to a recent report by Bloomberg News. While Apple is focusing on durability, some argue that this could result in slower sales growth in the future. To counter this trend, Apple is looking to leverage its software and AI capabilities to attract and retain customers. The upcoming release of iPhone 16 will emphasize Apple Intelligence offerings, potentially prompting users to upgrade their iPhones, Macs, and iPads. As hardware upgrades slow down, Apple may need to rely more on service fees and subscriptions to sustain sales growth. The company is also exploring partnerships to enhance its AI capabilities and transform consumer interactions with devices and shopping experiences. Overall, Apple's increasing focus on AI technology could revolutionize how consumers engage with their devices and how businesses interact with customers.