Microsoft's flagship AI feature, Windows Recall, faced a backlash after its unveiling at Build. The feature records users' actions on Windows 11 for future retrieval, sparking concerns over privacy and security vulnerabilities. Following widespread criticism, Microsoft postponed Recall's launch. In contrast, Apple's AI features, with a focus on privacy, were well-received at WWDC. In a public interview, Apple mocked Microsoft's misstep, illustrating the rival's marketing failure. Apple's global market share cap surpassed Microsoft's post-event, indicating a shift in AI leadership. Apple's successful integration of AI technologies contrasts with Microsoft's disjointed approach. Microsoft's struggles in AI innovation, user feedback, and consumer applications place it at a disadvantage compared to Apple and Google. With Copilot+ PCs and Surface Pro 11's Recall feature halted, Microsoft faces challenges in regaining consumer trust and staying competitive in the AI race.