Apple has introduced a new call recording and transcription service as part of its upcoming iOS 18 operating system, which will directly compete with popular third-party apps like TapeACall. This move by Apple, known as "Sherlocking," involves integrating similar features into its operating system that render third-party apps obsolete. TapeACall, along with other apps like Grammarly and RabbitR1, are now facing direct competition from Apple's free offerings. While some app developers welcome the competition, others fear retribution from Apple, as the tech giant holds significant power over the App Store. Apple's history of incorporating ideas from smaller companies has raised concerns among app developers about speaking out against the company. Despite claims of healthy competition, Apple's aggressive tactics have left many app developers feeling powerless against the tech giant.