Apple's new AI logo and Siri icon, revealed at WWDC, reflect a trend among tech companies to keep their artificial intelligence branding simple, colorful, and non-anthropomorphic. The decision to have separate logos for Apple Intelligence and Siri is puzzling, but it aligns with the overall design language of approachability and non-threatening characteristics. Other companies have followed suit, using cheerful candy colors and soft shapes to convey a friendly and innocuous image for their AI avatars. Despite potential accusations of overthinking, the meticulous attention to detail in these logos shows the level of importance placed on branding in the tech industry. The deliberate avoidance of anything that resembles a person or robot indicates a desire to strike the right balance between advanced technology and user-friendly design. Apple and other companies have taken a thoughtful approach to AI branding, emphasizing simplicity, friendliness, and accessibility.