Apple has appointed Phil Schiller, the App Store chief and former marketing head, to represent the company on OpenAI's nonprofit board as an observer. This move will allow Schiller to gain insight into OpenAI's operations as Apple prepares to integrate ChatGPT into iOS and macOS. The integration will enhance Siri's capabilities by utilizing ChatGPT for more advanced queries with user consent. While the partnership currently does not involve financial transactions, Apple is expected to receive a portion of ChatGPT subscriptions sold through its platforms in the future. Microsoft has also joined the OpenAI board in a similar observer role, potentially complicating discussions with both tech giants on future plans. This decision marks a rare instance of Apple executives holding board positions at companies they collaborate with, highlighting the significance of this partnership in advancing AI technology.