The long-awaited release of the Apple Vision Pro in Europe raises the question: Will virtual reality (VR) ever become mainstream? Apple and Meta are key players in the VR market, but neither has achieved widespread adoption. The Vision Pro is positioned as a high-quality product for everyday activities, but its hefty price tag of £3,499 may deter many potential buyers. Meanwhile, Meta's more affordable Quest 3 emphasizes multitasking and practical uses. Analysts suggest that the lack of compelling content is a major barrier to VR adoption, as many users abandon their headsets. The physical experience of wearing a VR headset also poses challenges, including motion sickness and discomfort. Despite these obstacles, experts remain optimistic about the future of VR, citing the slow start of products like the iPhone before they became mainstream. As technology continues to evolve, the possibility of VR reaching a wider audience remains uncertain.