Apple's WWDC Keynote Falls Short on RCS Support for iPhones: An Insider's Disappointment
Tech & AI | June 16, 2024, 8:23 a.m.
As Apple's WWDC keynote unfolded, the eagerly anticipated introduction of RCS messaging support was met with disappointment as it was barely mentioned amidst a list of other updates. The move to support RCS, long overdue and pressured by consumers and regulators alike, felt more like a duty than a genuine desire by Apple. While potential benefits such as iMessage-like features with Android users were hinted at, many crucial details remain unanswered. The lack of a comprehensive explanation leaves questions lingering about which RCS capabilities will be supported, the timeline for the rollout, and the color of texts exchanged with Android users (spoiler alert: they will still be green). With the backdrop of an antitrust lawsuit accusing Apple of hindering cross-platform messaging, the minimal acknowledgment of RCS at WWDC hints at efforts to address this issue, but falls short of providing clarity. The wait for a more detailed explanation continues.