Apple Abandons Development of Next-Generation Apple Vision Pro Headset: Reports
Tech & AI | June 19, 2024, 8:13 p.m.
Apple is facing challenges with its high-priced Vision Pro headset, leading the company to halt work on the next generation in favor of creating a cheaper model. Sales for the $3,499 device have been lackluster, with consumers losing interest in demos at stores. Now, Apple is focused on cutting costs to create a more affordable version that may launch by the end of next year. The tech giant aims to maintain the same visual quality while reducing weight and pricing to compete with high-end iPhones. Despite plans to release the existing Vision Pro internationally soon, the device has struggled due to design issues and lack of software support. Apple's future in the VR market hinges on successfully balancing cost-saving efforts with product improvements to appeal to a broader audience.