Apple and Meta Explore Potential Generative AI Collaboration, Stirring Industry Speculation

Tech & AI | June 24, 2024, 9:23 a.m.

Apple has reportedly engaged in discussions with Meta Platforms to incorporate the Facebook parent company’s generative AI model into its new personalized AI system, Apple Intelligence. Along with potential technology partnerships with startups Anthropic and Perplexity, Apple aims to enhance its AI capabilities and benefit from Meta’s user base. These collaborations could result in premium subscription services sold through Apple’s distribution network, generating revenue for the tech giant. Despite reducing its reliance on OpenAI, Apple's strategy for an open or closed AI ecosystem remains unclear. From a technical analysis standpoint, Apple's stock could face weakness around the $197 support level, while Meta shares may see buying interest near $446 and possible selling pressure near the ATH of $531.49. This potential integration with Meta reflects Apple's ongoing efforts to strengthen its AI offerings and expand its market reach.