Apple CEO Tim Cook and Apple Software and Services chief Eddy Cue are currently attending the exclusive Sun Valley Conference in Idaho, known for bringing together tech and media titans for networking and deal-making in a relaxed, luxurious setting. Alongside them are other industry heavyweights like Amazon's Jeff Bezos, Oprah Winfrey, Bill Gates, and Mark Zuckerberg. The conference offers a unique opportunity for these billionaires to discuss potential collaborations and partnerships while engaging in outdoor activities like golfing and whitewater rafting. Due to its invite-only nature, the Sun Valley event is shrouded in secrecy, with media access restricted, leading to many deals and relationships formed during the conference going unreported. Cook and Cue's presence at the conference underscores Apple's commitment to staying at the forefront of technology and media trends, making the event a must-attend for industry insiders.