Apple is getting ready to unveil its new AI, named "Apple Intelligence," promising enhanced Siri and semantic AI exclusively for iPhone 15 Pro and iPhone 15 Pro Max users. Apple's explanation for not bringing the new AI features to older iPhones is that the runtime of AI models is computationally expensive and requires modern hardware capabilities. Despite concerns about exclusivity being a cash grab, Apple's AI chief assures it's not a ploy to force upgrades. With M-series chips enabling access to Apple Intelligence, the latest A17 Bionic chip offers exceptional neural capability, while the A16 Bionic is limited to older iPhones. Samsung's backdating of AI features to older devices raises questions about Apple's strategy. The holistic Apple Intelligence package is set to revolutionize device interactions, with Siri at the center, accessing emails, texts, and apps securely and privately. The balance between on-device and cloud processing is a key aspect of Apple's AI services, with much anticipation for its full rollout.