Apple Delays Vision Pro Successor to Focus on Launching More Affordable Model

Tech & AI | June 19, 2024, 7:04 p.m.

Apple is reportedly shifting its hardware strategy by pausing work on a successor to the Vision Pro to focus on a cheaper model, codenamed N109, set for release in late 2025. The new model will feature high-res displays while removing some high-end features to reduce cost and weight. The pricing of the cheaper Vision model is expected to align with the Pro variant iPhone, falling between $1,500 and $2,500. Initial sales of the Vision Pro in the US have been underwhelming due to its high price, lack of battery life, and weight issues. Analysts believe the move towards a more affordable option could boost sales internationally. Despite criticisms, the Apple Vision Pro has been praised for its performance. As the tech giant expands the release of the Vision Pro to international markets, the impact on sales remains to be seen.