Apple unveiled a new personal intelligence system called "Apple Intelligence" at its annual developers' conference. This system is aimed at understanding the context of personal data to deliver useful and relevant information across iOS 18 and other operating systems. Features include writing and editing emails, generating custom emoji, creating images, and enhancing Siri's capabilities. Apple promises a new standard for privacy in AI by ensuring data protection and security. Additionally, a deal with OpenAI's ChatGPT led to backlash from Elon Musk over security concerns, highlighting the complex landscape of AI innovation and competition. These developments in AI reflect a growing trend in technology adoption and advancement, with implications for various industries. The article also discusses LinkedIn's AI tools for job seekers, Ukraine's use of AI-powered drones for assassinations, and ethical considerations surrounding AI technology. Furthermore, Human Rights Watch's report on the misuse of children's personal photos in AI databases raises important privacy concerns. On a lighter note, research suggests that elephants may have individual names for each other, shedding light on the complexity of animal communication.