Apple will finally be incorporating RCS in iOS 18, bridging the gap between iMessage and Android features. However, the announcement was low-key, with Apple focusing on new iMessage features rather than the benefits of RCS. This means iPhone users won't be able to enjoy cross-platform functionalities like high-resolution media sharing, read receipts, and typing indicators with Android users. The introduction of new iMessage features such as text formatting and scheduling is exciting, but the lack of interoperability with Android is disappointing. Apple's delayed adoption of RCS was likely due to pressure from regulators and competition, rather than a voluntary decision. The exclusion of RCS from the keynote suggests that Apple may not see it as a significant improvement, despite its importance for Android users seeking feature parity with iMessage.