Apple Stock Reaches Record High as Morgan Stanley Names it 'Top Pick' for AI Investing

Money | July 15, 2024, 9:34 p.m.

Apple's stock soared to a record high on Monday after being designated as a "top pick" by Morgan Stanley, thanks to the company's focus on artificial intelligence (AI) to drive device sales. Apple recently introduced Apple Intelligence to entice customers to upgrade to the latest models with AI capabilities, closing the gap with competitors like Google and Microsoft in the AI race. The analysts expect Apple to sell around 500 million iPhones in the next two years, with the stock price target raised to $273. Apple's stock has already risen over 26% this year, outperforming the S&P 500 index. With industry analysts predicting a global smartphone market recovery, Apple is positioned to lead the way with their AI technology and a potential market share increase.