Apple's recent partnership with OpenAI to bring GPT-4o technology to the iPhone and other devices has sparked intrigue due to the lack of a monetary exchange between the two companies. Apple believes that the exposure gained from placing OpenAI's technology in front of millions of users is more valuable than any payment. This integration will allow Siri to access ChatGPT's capabilities, enabling users to generate menu ideas, summarize articles, find photos, and enhance writing tools. While users will enjoy these features for free, they can unlock additional benefits by subscribing to ChatGPT Plus for $20 a month. This subscription model could potentially generate revenue for both OpenAI and Apple, with the latter seeking revenue-sharing agreements with future AI partners to capitalize on the growing trend of AI usage over search engines. Apple's future plans include partnering with Google for Gemini integration and Anthropic for the Claude AI chatbot.