Arizona Beverages co-founder Don Vultaggio assured fans that the price of the company's 23-ounce cans will not exceed 99 cents in the foreseeable future, even as inflation impacts American consumers. Vultaggio emphasized that the company's commitment to maintaining the affordable price is a way to support consumers during challenging times. Arizona Beverages, known for its wide range of flavors, has been able to keep the price steady since the early '90s due to efficient production practices and thinner cans. Vultaggio's dedication to keeping the cost low was reiterated in a recent interview, highlighting the company's success and debt-free status. By prioritizing consumer affordability, Arizona Beverages continues to show its commitment to providing quality products at an accessible price point.