ASML Holding NV faces challenges as the US considers imposing stricter trade restrictions on companies, including ASML, for providing China access to advanced semiconductor technology. Despite a 54% increase in order bookings last quarter, ASML's shares fell due to the geopolitical tensions. The US is pressuring ASML to restrict service activity on its installed base, impacting its sales forecasts for the current quarter. The company, driven by demand for high-powered chips for AI applications, sees strong growth potential in the industry. ASML's CEO, Christophe Fouquet, highlighted the significance of AI in driving market recovery. However, US-led measures targeting ASML's exports to China have affected nearly 15% of its sales this year. The company aims to balance US export controls with continued market growth, especially in China, its largest market.