Bandai Namco Reveals Strategy for Elden Ring Success: Mastering Boss Fights Crucial for Shadow of the Erdtree DLC Sales
Tech & AI | June 21, 2024, 6:54 a.m.
Bandai Namco's recent revelation that players need to beat two difficult bosses in Elden Ring to access the new Shadow of the Erdtree DLC has caused quite a stir. With only 39% of PC players having defeated Mohg and Radahn, the challenge has been set for the 25 million Elden Ring players out there. Bandai Namco's chief marketing officer acknowledges this unique challenge but remains confident in the marketing efforts tailored to engage this significant audience. However, Elden Ring speedrunners have shown that reaching the DLC entrance can be done in just 28 minutes from a fresh save file. Despite the daunting task of defeating these bosses, veterans have stepped up to help players overcome the challenge. With the Shadow of the Erdtree DLC offering a powerful motivator for players, all eyes are on the Elden Ring community to rise to the occasion.