The National Black Farmers Association has demanded the resignation of Tractor Supply’s president and CEO following the retailer's decision to dismantle its corporate diversity and climate advocacy efforts. Tractor Supply, known for selling products ranging from farming equipment to pet supplies, faced backlash after announcing the elimination of diversity roles, sponsorships of non-business activities, and carbon emission reduction goals. Critics argue that the company is giving in to hate and harming its customers by abandoning crucial principles. John Boyd Jr., president of NBFA, expressed disappointment in the decision, stating it sets back race relations, especially in rural America where many members of the association reside. Tractor Supply, headquartered in Tennessee, operates over 2,200 stores across the U.S., mainly in rural areas. The retailer’s reversal reflects the impactful consequences of social media activism and consumer values in today’s divided society.