The Big 12's new 16-team league is setting ambitious goals under the leadership of Brett Yormark, aiming to become one of the top three conferences in America. Despite losing Texas and Oklahoma to the SEC, the additions of Utah, Arizona, Arizona State, and Colorado have brought stability and depth to the Big 12. Yormark highlighted the league's strength in football and basketball, with record-setting bowl game appearances and NCAA tournament bids. With a focus on innovative revenue streams, the Big 12 is exploring naming rights and private equity investments to secure financial stability. Yormark emphasized the importance of enhancing student-athlete benefits and creating opportunities for teams to remain competitive. As the conference adapts to a changing landscape, Yormark is confident in the Big 12's ability to thrive and compete at the highest levels, positioning itself as a national powerhouse in college sports.