CDK Cyberattack Outage Could Impact June Car Sales, Experts Warn of Potential 100K Decline
Money | June 28, 2024, 4:44 p.m.
The CDK Global cyberattack has disrupted car dealers across the U.S., leading to an expected decrease of 100,000 vehicle sales in June alone. The outage has left many dealerships without access to their essential sales software, impacting their ability to complete transactions and generate revenue. As a result, the projected sales drop is not a reflection of weak demand but rather a consequence of the CDK system failure.
With June being a crucial month for the auto industry, the impact on sales is significant, affecting both consumer and fleet purchases. Those dealerships not reliant on CDK are operating as usual and potentially witnessing an increase in business. Despite the challenges, consumers still have the opportunity to purchase vehicles from dealers using alternative software. Overall, the disruption highlights the critical role of sales software in the automotive industry and the importance of cybersecurity in safeguarding business operations.