Chanel's Virginie Viard Steps Down as Artistic Director

Entertainment | June 6, 2024, 4:15 a.m.

Virginie Viard, the artistic director of fashion collections at Chanel, has left the company after five years, in a move that has shocked the fashion world. Viard, who took over from the legendary Karl Lagerfeld, has managed to bring a modern touch to Chanel while still honoring its creative legacy. The brand has expressed gratitude for Viard’s significant contributions to its success, citing her role in doubling the ready-to-wear business and achieving record revenues. Despite some recent challenges, including negative social media feedback on a resort show, Viard's departure leaves big shoes to fill. Speculation is rife about who will take her place, with names like Pierpaolo Piccioli and Sarah Burton in the mix. Viard's departure marks the end of an era at Chanel, as the brand looks to the future with a new creative direction.