Chet Hanks' ill-advised "White Boy Summer" branding has been co-opted by Neo-Nazis and white supremacists, prompting backlash and condemnation from both the public and even his own father, Tom Hanks. The movement, initially meant to celebrate carefree white boys and diverse beauty, has taken a dark turn, with hate groups using it as a racist dog whistle. Despite Chet's attempts to clarify his intentions and distance himself from hate and bigotry, the damage has been done. The New York Times' coverage has further fueled the controversy, linking the movement to extremist ideologies worldwide. Chet's misguided venture into creating a viral meme through merchandise and music has backfired, tarnishing the Hanks family name and highlighting the dangers of ignorant branding in today's volatile social climate. The saga serves as a cautionary tale on the consequences of reckless actions in the online sphere.