Cloudflare, a global internet service provider, offers security and DDoS protection to millions of websites, handling 20% of all web traffic. Cloudflare recently announced a new tool to block AI bots from stealing content for companies like Google and Microsoft. With the rise of generative AI, companies are paying millions for content access, impacting content creators. Cloudflare's recent survey found that over 80% of users wanted protection from AI bots like Microsoft’s Copilot. Microsoft's cavalier approach to stealing web content has spurred a backlash, prompting companies like Cloudflare to offer defensive measures. Generative AI remains a growing concern for content creators, as the quality of content may decrease if human creators can no longer effectively monetize their work. With a focus on machine-generated content, the importance of human intervention in shaping online content remains critical.