At Apple's Worldwide Developers Conference, the tech giant announced a move into AI with "Apple Intelligence" in partnership with OpenAI to bring ChatGPT to iPhones. Despite this innovation, Elon Musk criticized the move as "creepy spyware," raising security concerns. Apple, however, defends its new AI system as a way to protect user data with on-device processing and a cloud-based system called Private Cloud Compute (PCC). This strategy, according to Apple, sets a new standard for privacy in AI. By developing an end-to-end AI architecture with PCC, Apple aims to secure user data and prevent unauthorized access to information. In comparison, Samsung's Galaxy devices rely on a hybrid AI approach, utilizing both on-device and cloud processing, which may pose security risks. Apple's emphasis on privacy and security sets it apart in the AI landscape, paving the way for a new era of protected data processing.